Awards
Social Hashtag winner: #ShareTheMagic
Shorty Awards: May 2022
For The Coca-Cola Company’s introduction to the TikTok platform, it was of utmost importance to use TikTok in a way that was natural to the space and its users. Meaning, it was our goal to ultimately inspire creators to make original content that in turn can inspire another creator to do the same. The twist? We found a way to promote social good at the same time. A leading insight that immediately moved the Coca-Cola brand to action was the fact that BIPOC creators across TikTok are often the originators of viral trends and content, but are rarely recognized or compensated accordingly. BIPOC creators typically receive approximately 1/10th the compensation of their non-BIPOC counterparts. In 2021, we found this to be especially relevant on TikTok, a platform of fans that are oftentimes the originators and facilitators in actions against injustice, making its way beyond social media to the mainstream media masses. This problem was something we hoped to take a meaningful step in correcting while inspiring millions of TikTok users to get in on the fun of creating their own content.
Gold Canne Lion: Sustainable Development Goals
Cannes Awards: June 2019
Child sex trafficking is a growing problem, with the internet making it easier for predators, harder for law enforcement, and nearly impossible for anyone to collect verifiable data on it. And with so little data available, securing funding and policy changes to fight it is extremely difficult at best. And since it’s such a difficult subject to talk about, awareness of the full extent of the problem is very low.
But anti-sex trafficking group Street Grace created a way to infiltrate this dark world & fight back with Gracie, an artificially intelligent online presence with more than 112 distinct personas designed to impersonate minors selling sex, intercept predators & collect data on their behavior. Predators click on ads that we placed, leading them to a text chat with Gracie. When they solicit underage sex from her via text, Gracie sends a warning & their information to law enforcement. Lastly, she directs them to resources for help.
Silver Canne Lion: Transit- Ambient & Experiential
Cannes Awards: June 2019
Stop Traffick brought a statistic to life in a way too big to ignore. It started in Atlanta with the world’s largest moving billboard. Three weeks before Atlanta hosted Super Bowl LIII, we wrapped 72 school buses with an FBI data point: “3,600 kids sold for sex each year in Georgia. #StopTraffick.” This mile-long billboard was amplified via digital OOH, car and store decals, social, and a rally. It required six months of coordination with the governor, Department of Transportation, bus drivers, and police officers. Stop Traffick became a citywide initiative to create awareness and action in Atlanta.
Bronze Canne Lion: Live Advertising and Events- Ambient & Experiential
Cannes Awards: June 2019
Stop Traffick brought a statistic to life in a way too big to ignore. It started in Atlanta with the world’s largest moving billboard. Three weeks before Atlanta hosted Super Bowl LIII, we wrapped 72 school buses with an FBI data point: “3,600 kids sold for sex each year in Georgia. #StopTraffick.” This mile-long billboard was amplified via digital OOH, car and store decals, social, and a rally. It required six months of coordination with the governor, Department of Transportation, bus drivers, and police officers. Stop Traffick became a citywide initiative to create awareness and action in Atlanta.
Bronze Canne Lion: Guerilla Marketing & Stunts
Cannes Awards: June 2019
Stop Traffick brought a statistic to life in a way too big to ignore. It started in Atlanta with the world’s largest moving billboard. Three weeks before Atlanta hosted Super Bowl LIII, we wrapped 72 school buses with an FBI data point: “3,600 kids sold for sex each year in Georgia. #StopTraffick.” This mile-long billboard was amplified via digital OOH, car and store decals, social, and a rally. It required six months of coordination with the governor, Department of Transportation, bus drivers, and police officers. Stop Traffick became a citywide initiative to create awareness and action in Atlanta.
Bronze Canne Lion: Use Of Ambient Media: Large Scale
Cannes Awards: June 2019
Stop Traffick brought a statistic to life in a way too big to ignore. It started in Atlanta with the world’s largest moving billboard. Three weeks before Atlanta hosted Super Bowl LIII, we wrapped 72 school buses with an FBI data point: “3,600 kids sold for sex each year in Georgia. #StopTraffick.” This mile-long billboard was amplified via digital OOH, car and store decals, social, and a rally. It required six months of coordination with the governor, Department of Transportation, bus drivers, and police officers. Stop Traffick became a citywide initiative to create awareness and action in Atlanta.
Social Media Tool Winner: Chant Generator
Shorty Awards: Nov 2019
People have been doing the same old soccer chants for years. But that wasn't going to cut it for Atlanta United, Atlanta's new soccer team that set the record for MLS attendance in just its first year. And it definitely wasn't going to cut it for Atlanta United Limited Edition Gin from Old Fourth Distillery, the first company to distill liquor in Atlanta since Prohibition.
So, to hype this unique melding of two true Atlanta originals, we brought together two of Atlanta United fans' favorite things: yelling and booze.
Gold Cube: Experiential Design/ Live event/ Guerrilla/Stunt
ADC Awards: April 2019
Stop Traffick brought a statistic to life in a way too big to ignore. It started in Atlanta with the world’s largest moving billboard. Three weeks before Atlanta hosted Super Bowl LIII, we wrapped 72 school buses with an FBI data point: “3,600 kids sold for sex each year in Georgia. #StopTraffick.” This mile-long billboard was amplified via digital OOH, car and store decals, social, and a rally. It required six months of coordination with the governor, Department of Transportation, bus drivers, and police officers. Stop Traffick became a citywide initiative to create awareness and action in Atlanta.
Gold Bars: Tools & Utilities, Use of interactive/Technology, Online/ Interactive Public Space
National Addys: May 2019
Child sex trafficking is a growing problem. The Internet makes it easier for predators, harder for law enforcement & nearly impossible to collect verifiable data. But anti-sex trafficking group Street Grace created a way to infiltrate this dark world and fight back with Gracie, an artificially intelligent online presence with more than 112 distinct personas designed to impersonate minors selling sex, intercept predators, and collect data on their behavior. Predators click on ads that we placed, leading them to a text chat with Gracie. When they solicit underage sex from her via text, Gracie sends a warning and their information to law enforcement. Lastly, she directs them to resources for help.
Shorty Social Awards: Best Pro Bono Campaign
Shorty Awards: Nov 2018
With no media budget, we couldn't reach a broad audience with traditional media. So we set out to reach a small group of influential local politicians and leaders who could spread the word. We invited them to visit our immersive theatrical experience, where they could see the horror of sex trafficking up close, learn about its increasing prevalence, the surprising locales where it occurs, and ways to help prevent it. But reaching our attendees wasn't enough. We had to create something provocative and unique enough to garner earned media and press on its own. And Suburban Horror Story's shocking approach did just that. PR and social media spread the story nationally, with coverage from NBC News, Vice magazine, and others. Meanwhile, an online 360° walk-through spread the word to over 45,000 Georgians in less than 24 hours and helped Street Grace spread the #DemandAnEnd initiative from three to 12 states.
Shorty Social Awards: Best Use Of 360 Video
Shorty Awards: Nov 2018
With no media budget, we couldn't reach a broad audience with traditional media. So we set out to reach a small group of influential local politicians and leaders who could spread the word. We invited them to visit our immersive theatrical experience, where they could see the horror of sex trafficking up close, learn about its increasing prevalence, the surprising locales where it occurs, and ways to help prevent it. But reaching our attendees wasn't enough. We had to create something provocative and unique enough to garner earned media and press on its own. And Suburban Horror Story's shocking approach did just that. PR and social media spread the story nationally, with coverage from NBC News, Vice magazine, and others. Meanwhile, an online 360° walk-through spread the word to over 45,000 Georgians in less than 24 hours and helped Street Grace spread the #DemandAnEnd initiative from three to 12 states.
Bronze Cleo Award- Street Grace Suburban Horror Story
Cleo Awards: Sep 2018
This 2018 Clio Awards Bronze winning entry titled 'Suburban Horror Story' was entered for Street Grace by BBDO Atlanta, Atlanta, US, part of agency network: BBDO and holding company: Omnicom Group. The piece was submitted to the medium: Public Relations within the entry type: Public Service and the category: Public Affairs. It consists of 1 video and 6 images.
Gold Addy- Toys "R" Us- Etch Out Some Playtime (Editor)
Atlanta Ad Club: Feb 2018
The 2018 Atlanta Advertising Awards (The ADDYs) celebrated the day human creativity prevailed. The Atlanta community celebrated our best-in-class advertising and the culmination of human victory at The Atlanta Advertising Awards.